"A brand is a singular idea or concept that you own inside the mind of a prospect."
- Al Reis
Alaga Chair Co.
School assignment: Logo & Identity for a fictitious business. My objective was to create a logo and identity for this portable folding chair company that accurately represents the brand. My goal was to accurately portray the modern, young, fashionable, and hip feel of the product - and concentrate that energy into the logo and identity. I wanted to keep it simple and timeless.